Janet Hoffer received her BA at the University of Minnesota and her Certificate in Graphic Design at the Advertising Arts College of San Diego. She has been working in communications, marketing and website management for over 15 years. Her experience spans across the spectrum from an independent business owner and publisher to a marketing and design consultant for a national food distribution company. She has worked as a copy writer, a newspaper reporter, a graphic designer, marketing specialist and publisher. Janet often finds herself involved in organizational strategy development as many of the small companies she has worked with to provide marketing services don’t realize that strategy is the foundation of effective marketing and communications campaigns.